HAIR GROWTH BRANDS
Launch a hair growth brand on Tessic Health
Tessic Health runs the clinic behind a hair growth brand. Licensed providers review photos and history and prescribe in all 50 states, generic and compounded treatments fill at wholesale cost, and patients buy through a storefront with your name on it. Hair treatment runs for years, so the category rewards a clinic that keeps patients on a steady refill.
50
States with licensed providers
0%
Markup on every fill
3
Photo check-ins in the first year
$25
Flat per completed consult
CLINICAL
What your hair growth patients get
Hair programs run on photos: an intake that shows the provider the pattern of loss, and check-ins that show whether treatment is working.
01
Intake with scalp photos
Patients upload scalp photos from set angles along with their history. Providers grade the pattern of loss and rule out causes that need an in-person exam, such as sudden patchy loss or scarring.
02
Plans for men and women
Men are treated for male pattern hair loss. Women are treated for female pattern hair loss with options that suit their age and any plans for pregnancy.
03
Pregnancy and side-effect screening
Finasteride and dutasteride can harm a male fetus, so they are not prescribed to women who are or may become pregnant. Providers review sexual side effects and mood history before prescribing finasteride.
04
Heart screening for oral minoxidil
Low-dose oral minoxidil is a blood pressure drug used off-label for hair. Providers screen for heart conditions and low blood pressure before prescribing it.
05
Photo check-ins
New photos at about three, six and twelve months show whether treatment is working, since visible results take months. Providers adjust the plan from what the photos show.
MEDICATIONS & PROTOCOLS
What your providers can prescribe
Hair growth programs on Tessic start from the medications below. Providers choose among them for each patient after an evaluation.
| Medication | Form | Used for | How it is filled |
|---|---|---|---|
| Finasteride 1 mg | Daily tablet | Male pattern hair loss | Retail or mail-order generic |
| Topical finasteride | Spray or solution | Male pattern hair loss; compounded, not FDA-approved | 503A pharmacy |
| Oral minoxidil, low dose | Daily tablet | Hair loss, off-label | Retail or mail-order generic |
| Minoxidil 5% | Foam or solution | Hair loss; sold over the counter | Retail or mail-order |
| Finasteride and minoxidil topical | Combined solution | Hair loss; compounded, not FDA-approved | 503A pharmacy |
| Dutasteride | Daily capsule | Male pattern hair loss, off-label | Retail or mail-order generic |
| Spironolactone | Daily tablet | Female pattern hair loss, off-label | Retail or mail-order generic |
| Ketoconazole 2% shampoo | Shampoo | Scalp flaking and irritation alongside treatment | Retail or mail-order generic |
Left off the list on purpose
Each of these would put the brand's ad accounts, payment accounts or medical licenses at risk.
Finasteride for women who may become pregnant
Finasteride and dutasteride can cause birth defects in a male fetus. Women of childbearing potential are offered other options.
Supplements sold as treatment
Biotin and hair vitamins can be sold beside the program as supplements, but never as a prescription treatment or with claims that they treat hair loss.
In-office procedures
Platelet-rich plasma, microneedling and transplants need an in-person clinic and sit outside the telehealth protocol.
Every prescription is the treating provider's decision after an individual evaluation, and a listing here does not mean every patient qualifies. Off-label means FDA has not approved the drug for that use; providers may still prescribe it when clinically appropriate.
PHARMACY
How the medicine gets to patients
Oral hair medications cost a few dollars a month at wholesale, so a markup would be most of the medication cost. On Tessic it is zero.
01
Generics for oral treatment
Finasteride, oral minoxidil, dutasteride and spironolactone fill as FDA-approved generics through retail or mail-order pharmacies at wholesale cost.
02
503A for topicals
Topical finasteride and combination solutions are compounded by 503A pharmacies against a prescription for one patient, labeled with a beyond-use date.
03
Three- and six-month fills
Longer fills lower the shipping cost per month and match how long results take to show.
04
Plain, room-temperature shipping
Everything in the category ships at room temperature in plain packaging.
0%
Markup on every fill, on every plan
The brand is billed the pharmacy's wholesale invoice. Tessic adds nothing to the medication and takes no share of what the brand charges patients.
COMPLIANCE & ADVERTISING
The rules for selling hair growth treatment
What regulators and ad platforms check before a hair growth brand can sell and advertise.
What regulators check
01
FDA's warning on topical finasteride
FDA has alerted providers, pharmacies and patients to the risks of compounded topical finasteride, citing reported side effects, and noted that it is not FDA-approved. Topical products need clear labeling and a provider's documented reason.
02
Finasteride's label warnings
The finasteride label lists sexual side effects, depression and suicidal thoughts. The intake has to present them before the prescription, and marketing cannot play them down.
03
Oral minoxidil is off-label
Oral minoxidil is FDA-approved for high blood pressure. Providers can prescribe it off-label for hair loss, but ads cannot present it as an approved hair treatment.
04
Supplement claims
Supplements sold beside the program cannot claim to treat or prevent hair loss; under federal law that is a drug claim.
What ad platforms check
01
Careful with before-and-after photos
Meta restricts before-and-after images that promise results, along with close-ups of thinning hair. Results photos on the brand's own site need a note on what typical patients see.
02
No "cure" language
Claims such as "regrow a full head of hair" or "cure baldness" overstate what finasteride and minoxidil do. Ads can say treatment slows loss and regrows hair for many patients.
03
Talk about the treatment, never the viewer
"Losing your hair?" breaks Meta's personal-attributes rule. Ads describe the treatment and the provider review.
Rules for every category
LegitScript certification
Google, Meta and the major card processors check for LegitScript certification before a telehealth brand can advertise prescription treatment or take card payments. Tessic prepares and files the application as part of setup.
Subscription billing
The Restore Online Shoppers' Confidence Act requires the recurring price and terms to be clear before checkout, the buyer's express consent to the charge, and a simple way to cancel.
Health data and ad pixels
Tracking pixels that pass health information to ad platforms have drawn FTC and HHS enforcement. Conversion tracking on a clinic site has to keep intake answers and diagnoses out of what reaches Meta and Google.
Proof behind every claim
The FTC expects competent and reliable scientific evidence behind health claims, and testimonials have to reflect what typical patients experience.
Rules checked September 2026. A planning summary, not legal advice. Rules change, LegitScript sets its own review schedule, and certification is never guaranteed. The brand's own counsel should review its marketing before launch.
LAUNCH TIMELINE
How fast your clinic opens
Hair brands open fast: the visit runs on photos, the medications ship at room temperature, and there are no labs to wait on.
Day 0
Discovery call
The brand picks its treatments, price points and launch states, including whether to offer a women's program.
Days 1-3
Clinic build
Providers are credentialed under the brand, the photo intake is loaded, and the storefront goes up. Tessic prepares the LegitScript application.
Days 3-5
Pharmacy and test orders
Generic and compounding routes are connected, and test orders run from photo intake to a delivered prescription.
Days 5-7
First patients
The clinic opens to patients from the brand's own channels, with photo check-ins scheduled from the first order.
After certification
Paid ads
Once LegitScript certification clears, campaigns can run within each platform's rules on results imagery.
Timelines assume the brand's name, domain and pricing are ready at the discovery call.
UNIT ECONOMICS
What one patient is worth
A sample model for one patient on a finasteride and oral minoxidil plan at $39 a month. The brand sets the price, medication passes through at wholesale, and Tessic's only per-patient fee is $25 per completed consult.
- Program price, set by the brand
- $39.00
- Finasteride 1 mg and oral minoxidil, 30 days, at wholesale (assumed)
- −$9.00
- Provider consults: 1 a year at $25, spread monthly
- −$2.08
- Shipping on three-month fills (assumed)
- −$2.50
- Card processing (3% of price, assumed)
- −$1.17
- Contribution per patient, monthly62% of price, before marketing
- $24.25
42
Patients to cover the Launch plan's $1,000 monthly fee
83
Patients to cover the Grow plan's $2,000 monthly fee
330
Patient-months to earn back the $8,000 Launch setup fee
$2.08
Tessic's monthly fee on this patient, against $6.60 on a 30% markup and 10% revenue-share model
Illustrative only, not a quote or a forecast. The brand sets its own prices; lines marked assumed are sample costs, and the real pharmacy invoice passes through at 0% markup. Contribution is before marketing, the monthly platform fee and taxes. The comparison model applies a 30% medication markup and a 10% revenue share, within the range commonly seen in white-label agreements.
COMMON QUESTIONS
Questions about launching a hair growth brand
Most do not. Providers review scalp photos and history from the intake, and they switch to video where state rules or the patient's history call for it.
Yes, as a compounded prescription from a 503A pharmacy, labeled clearly as not FDA-approved. FDA has issued an alert on compounded topical finasteride, so the intake presents its risks and the provider documents the reason for choosing it.
Yes. Women are treated for female pattern hair loss with options such as spironolactone and minoxidil. Finasteride and dutasteride are not prescribed to women who are or may become pregnant.
Usually several months, which is why photo check-ins run at about three, six and twelve months. Ads and onboarding should set that expectation.
The plan's flat monthly fee, $25 per completed consult, and nothing on the medication. Most hair patients need one consult a year, so Tessic's fee on a long-term patient stays small.
OTHER CATEGORIES
Launch in another category
Every plan includes every treatment category, so a brand can add a second one later on the same account.